Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu.

  • Essentially, the agency provides its recommendations to you and then implements changes approved by your team.
  • SEO analytics tools enable you to monitor the performance of your SEO efforts.
  • An SEO audit tool will crawl your site in the same way Google does.
  • Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue.

Start by using tools SEO Anomaly like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.

How do SEO audit services work?(step-by-step)

seo audit

In order to rank for your content, search engine robots need to be able to find and correctly index it. Our technical SEO audit services ensure nothing is preventing web crawlers from accessing your content. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool. Cadence helped the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines.

seo audit

View Page Indexing Report For Errors

I run a Screaming Frog audit for most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy.

seo audit

Set Goals To Align SEO with Your Business Objectives

Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”. These clues tell you if Google is encountering duplicate content and choosing another URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data. For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry.

seo audit

Your website will display properly on desktops, mobile devices, and tablets. With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed. Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail.

Outdated or irrelevant content can hurt conversions and hurt your SERPs ranking. Speaking of content, you’ll also need to analyze the content on your website. Make sure the content is helpful, informative, and up-to-date. In this post, I’ll cover what a website audit is, the different types of audits, how to conduct an audit, and ways to use information from an audit to improve your SEO and conversions. Beyond that, we loved the attractive visualization and the ability to segment and customize crawls with advanced settings.

With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages. With our deep SEO audits, no stone goes unturned, and we’ll document our findings and recommendations thoroughly, as well as go over them with you.